Named after the town in which it began, Hoya was started by two brothers Shoichi and Shigeru Yamanaka. Originally called Toyo Optical Glass Manufacturing, the company grew and expanded to become the multinational Hoya Corporation.

Today, Hoya employs a multinational workforce of over 34,000 people and has more than 150 offices and subsidiaries around the world.

Hoya’s lenses are produced with freeform surfacing. This treats the lens surface as a series of individual points, which Hoya engineers cut at pixel level along multiple axes. Such precision means that each lens can be optimised for every prescription. Hoya can even incorporate frame, fitting and wearing parameters into the lens calculation resulting in a highly personalised lens, every time.



The secret ingredient of many of Hoya’s single vision lenses is TrueForm Technology. With TrueForm each prescription is individually calculated and produced, improving optical acuity and performance. In addition, patented binocular evaluation models pinpoint and minimise distortion, providing clear peripheral vision and greater wearer comfort.

Individual lens
Nulux iDentity V+
Using cutting edge technology and the latest research, Hoya has created a lens that is tailored to the exact parameters of your visual needs. With Nulux iDentity V+ each prescription is individually calculated and produced using point by point freeform calculation and surfacing to improve optical acuity and visual sharpness over the entire lens. Benefits include

  • Focused vision in all directions
  • A clear, natural visual field at all times
  • The highest quality
  • Superior aesthetic appearance

Special lens
Nulux Active TrueForm
This lens makes it easier to use digital devices such as smartphones and computers. Designed with a slight plus progression towards the bottom of the lens, Nulux Active TrueForm stops the eye continually focusing and refocusing, reducing eyestrain and optical fatigue. Benefits of this lens are

  • Additional optical support enabling better performance for longer
  • Effortless focusing and refocusing
  • Clear, relaxed vision in all directions and at all distances
  • Smoother future transition from single vision lenses to multifocal lenses for younger presbyopes


Hoya’s progressive lenses are some of the most sophisticated on the market, allowing you to see clearly in near, middle and far distance vision.


Hoyalux iD LifeStyle V+

Hoyalux iD MyStyle V+


Hoya’s indoor lenses are tailored for perfect and comfortable vision in a workplace environment. The lenses are designed to give the wearer optimal vision for near distance tasks such as reading a contract or viewing a computer monitor. Indoor lenses can provide knock on benefits, as the ability to see in the workplace can affect your posture in tasks such as using a computer. This means using Hoya’s indoor lenses can reduce back pain and encourage relaxed posture, making you more productive at work.

These indoor lenses offer clear and detailed vision for specific tasks, specialist hobbies or professions. The lens is available in three grades depending on your needs.


Standard lenses

Premium lenses

Advanced lenses


Hoya understands the essential importance of driving to eyewear users. Their Enroute lens comes in both single vision and progressive designs and provides a host of benefits to motorists including:

  • Reduced glare and reflections from oncoming traffic and streetlights
  • Better contrast and brightness experience while driving in low light conditions
  • Clear vision in the far distance, the dashboard and in mirrors
  • Easy switching between distances

This makes for a driving experience that is more relaxing, more comfortable and safer. Professionals such as van and lorry drivers can wear the Enroute Pro which, in addition to the above benefits, has a contrast enhancing filter and a lens design that factors in driver vision and viewing distance to the dashboard. This promotes a natural, relaxed driving posture which is important for long haul journeys where the driver must stay in peak condition.


These are a must have for all spectacle wearers who take their sport seriously.

The high-curved lenses are designed for wraparound frames, providing a snug, comfortable fit and protection at both the front and side of the face. Hoya’s Sportive lenses feature:

  • Optimised lens designs for high-curved frames with our unique prism compensation technology
  • Freeform surfacing, based on the wearing parameters of the selected frame
  • High base curves that match the curvature of sports frames
  • Choice of impact-resistant lens materials
  • 100% UV protection*


Hoya’s children’s lens is designed to protect children’s eyes from damaging UV light, making sure children grow up with healthy vision and turn into clear sighted adults. This lens provides unsurpassed optical clarity and protection as well as comfort. Because children like a bit of rough and tumble, Hoya have designed this lens to be virtually unbreakable. The lens is made to withstand the impact of a 1kg steel ball dropped from a height of 1.20m.

As well as being easy to clean, water and dirt repellent, Hoya’s children’s lens is one of the most scratch resistant lenses on the market.


Source: https://eyeopticians.co.uk/eyewear/spectacle-lenses-birmingham-hoya/

Comments (2)

  1. Sayali pandit 01.08.2020
  2. Sayali pandit 01.08.2020

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